Amazon Prime Day UK 2021: When is it and what are the best deals to look out for?
There’s a good reason Amazon users spent more than £7.4 million in 48 hours last year and that reason, of course, is Amazon Prime Day.
Year on year, the flash sales event – which acts as something of a Black Friday spin-off – gives Amazon Prime customers exclusive access to major deals and discounts on tech, electronics and more, breaking more than a few sales records in the process. According to Amazon’s figures, shoppers saved over $1.4 billion on Prime Day last year.
But navigating thousands of offers is not an easy task.
To help you prepare for Amazon Prime Day 2021, we’ve picked up some hints and tips from previous years’ sales and will continue to curate the best deals and information for you as the day draws nearer.
What is Amazon Prime Day?
Amazon Prime Day first took place on July 15, 2015, marking the anniversary of the company by chief executive Jeff Bezos. At its inception, Prime Day was indeed a day-long flash sale of wanton products (primarily tech and electronics) but it has become much larger and longer in the years since.
To participate, users must be signed up to Amazon Prime, the £79-a-year subscription service that gives users access to free, unlimited one-day delivery on many items, as well as Amazon Prime Video, Prime Music, Prime Reading and early access to deals.
It’s believed over ten million people subscribe to the service in the UK, and over 200 million worldwide.
When is Amazon Prime Day 2021?
Amazon has confirmed that Prime Day 2021 will take place on Monday, June 21 and Tuesday, June 22, starting one minute after midnight. It will include over 2 million deals globally which will be regularly updated until 11:59pm on June 22.
How does Amazon Prime Day work?
You need to be an Amazon Prime member to get access to the best deals. If you’re not yet a member, you can sign up for a free 30-day trial, which can be cancelled at any time thereafter.
Typically, there are two types of deals:
Those that last for a full day, or two
Lightning deals, which are activated at a specific time and last until the stock of that particular product has run out
You’ll have to be on the ball to reap the rewards, though – new deals are released as often as every five minutes and many sell out quickly.
Don’t despair if something’s sold out, join the waiting list
It’s frustrating when the one thing you’ve been eyeing up for months goes on sale and sells out immediately. However, if a product you’re after runs out or says ‘100 per cent claimed’ on Prime Day, we recommend joining the waiting list; you’ll be alerted if it goes back on sale.
If someone has a lightning deal in their basket for over 15 minutes, it will be removed and will go back on sale – so there’s always hope if something appears to be sold out.
Make sure to keep an eye out for lightning deals, as they are one of the best ways to get a bargain on Prime Day. These can be found on the deal of the day page. Lightning deals are only available for a limited time (usually just a few hours) and/or limited stock. The best deals sell out fast, but many are posted throughout the day.
Compare high street prices
While Amazon offers a huge range of excellent deals on Prime Day, they aren’t the only retailer to do so. This means it’s worth shopping around if you’re not dealing with a Lightning Deal. Many outlets match Amazon’s prices – and the likes of John Lewis, Currys PC World, Argos, Tesco Direct and Debenhams could well be holding their own flash sales at the same time.
What Prime Day deals are already available?
Even though Prime Day is officially June 21-22, Amazon already has the ball rolling with a few early discounts on their popular own-brand devices and services…
These wireless headphones have an in-built Alexa (but can also connect to Google Assistant or Siri, depending on your phone) and have an impressive five hours’ running time before they need recharging.
The 8-inch HD Smart Display Echo Show 8 connects to Alexa and can play music (with a rich stereo sound), display photos, set alarms, show you the latest news and more. Also in the early Prime Day sales, the older model Echo Show 5 is reduced from £79.99 to £51.99.
Ring’s brilliant home security system is not only quick to install, easy to use and sends alerts to your phone, tablet and PC when motion is detected but can be paired with Alexa-enabled devices for easy voice control.