While they hit their peak in the 1970s, the chips – then known, like all icons (Beyonce, Prince, Bono – need we say more) by a single name: Toobs – were killed off by Smiths Snackfoods in 2001. Smiths obviously realised how foolish this was and revived the chips six years later in 2007, under the new name Tasty Toobs.
But in 2015, the company cried declining consumer demand, and savagely RIPPED the snack, in the dead of night, from shelves once and for all, without a second thought for our hearts, souls, or stomachs.
The aforementioned Spin King was distraught, openly mourning his fallen friend, hijacking broadcasts and begging his fellow countrymen to “get behind” him and call on Smiths to bring them back. Suffice to say, he failed.
June 11 will hereby be known as Toobsmas to all who observe it, after a video sent to news.com.au from PepsiCO ANZ confirmed that our tangy friend, Tasty Toobs, will return to their rightful place on Australian shelves.
“It’s safe to say that we have been overwhelmed by the level of support amongst you guys for the return of Tasty Toobs. And it’s no surprise to us that Aussies have rated Tasty Toobs the number one product they most want back on supermarket shelves. And we’ve been working on it for a while now and there have certainly been some challenges,” Vandita Pandey, CMO of PepsiCo ANZ, said in the clip.
“But thanks to your passion and persistence, we’re really excited to let you know that we’re bringing back Toobs.”
Ms Pandey said more details would be coming soon, urging fans to keep an eye out.
“Yyyaaasssssss the best ever. The only chip dangerous to my tongue. I literally lick all the flavour off then eat the chip. by the end of a packet it’s like I’ve been licking concrete all day,” one person admitted. “Wouldn’t change it for the world.”
That’s love, people. Flaws and all.
“Finally you return you beautiful thing,” said one man. “I’ll give you a shelf on my pantry.”
“Is this real or do I have to pinch myself?” said another.
What more can we say, except for…you’re welcome, Australia.