But the treatments don’t come cheap and they’re very Hollywood.
Australian celebrity facialist Melanie Grant said stars were turning to both in-real-life and virtual facials aheads of today’s Oscars, with the new “it” treatment involving a massage of the cheeks, forehead, jawline and neck.
Sydney-based Grant – who is Chanel’s skin expert – operates VVVIP studios in Sydney, Melbourne and Los Angeles, where her clients have included Margot Robbie, Cate Blanchett, Kim Kardashian, Hailey Bieber, Jennifer Aniston and Victoria Beckham.
Grant’s range of pre-Oscars treatments include the $750 “Melanie Grant x Augustinus Bader” facial, which features a massage “to boost blood flow and directly address the fascia”. In short, it’s basically a workout for the face.
The treatment had been “hugely popular” at Grant’s West Hollywood studio – as well as her location in Sydney’s Double Bay – in the lead up to the awards.
“This treatment focuses on facial massage,” Grant said, adding that it gave clients “actual results with zero down time”.
“An advanced option of this treatment involves … bipolar radiofrequency … to tighten, tone and density the complexion,” she said.
The instant-results facial uses products from Augustinus Bader – the German luxury skincare brand founded by Professor Bader, a leading biomedical scientist and stem cell expert at the University of Leipzig.
“With the easing of restrictions our clients have been able to make it back into the LA studio just in time for the Oscars,” Ms Grant said, speaking to News Corp ahead of the Academy Awards.
“However, with the Oscars being on Zoom this year, it has meant that not everyone is in LA and so we’ve sent our at-home kits after a virtual consultation,” Grant said. These are a “customised facial in a box, using product” and “pretty close to a professional treatment”.
Even though the Oscars will still be – in part – a virtual affair, Grant said it the desire for stars to look red carpet ready (even if dialling into the ceremony from home) remained.
“The desire for a pre-event glow has remained, regardless of the format everyone wants to be red carpet ready (minus the red carpet),” she said.
“Video picks up on all sorts of textural inconsistencies on the skin so the prep and focus involved has been the same this season.
“Because of this we’ve had to get creative with at-home facial kits along with LED masks and microcurrent devices to allow clients to carry out a pro-treatment safely at home.”
New York-based facialist Georgia Louise offers a $US650 ($A909) treatment dubbed the “penis facial” (aka the Hollywood EGF Facial), which is a favourite of Oscar-winners Sandra Bullock, Cate Blanchett and Victoria’s Secret models.
Another treatment used by some stars pre-Oscars is a $US1400 ($A1957) moisturiser made, in part, from their own blood, concocted by Dr Barbara Sturm.
Dr Strum is a German orthopaedic doctor turned skincare guru (she famously invented the “vampire facial” used by the Kardashians).
“It’s using your own platelettes to recover and restore your skin, and using your own antibodies — if you like — to repair your skin,” Louise told News Corp previously, of Dr Sturm’s famous blood cream.